Case Study: Building Social Media
Authority for MindNLife
MindNLife is a premier psychology practice based in Hong Kong and the UK, led by Dr. Q Zaidi. They provide evidence-based clinical psychology services, focusing on compassion and family mental health.
The Challenge: Building a Better Content Strategy
Despite their clinical expertise, MindNLife’s social media presence didn't reflect their professional authority. They needed a cohesive content strategy to increase brand awareness, grow their community, and engage a professional audience on both Instagram and LinkedIn.
Our Strategy: Strategic Content & Visual Authority
We stepped in to manage MindNLife’s social channels, moving away from sporadic updates to a consistent, value-driven content engine.
- Educational Carousel Design: We created "bite-sized" mental health resources, such as "5 Tips to Protect Your Wellbeing," to provide immediate value to followers.
- Visual Rebranding: We implemented a clean, professional, and calming aesthetic across all platforms to build instant trust with potential clients.
- Platform-Specific Tactics: We optimised content for Instagram (visual storytelling and community building) and LinkedIn (professional thought leadership and industry engagement).
The Results: Significant Growth in Community Reach
By pivoting to high-quality, shareable content, we saw a marked increase in MindNLife’s Instagram authority.
- Post Count: Increased from 455 to 493 (Steady, consistent output).
- Follower Growth: 62% Increase in followers (growing from 450 to 730).
- Community Expansion: Following count grew by 15%, indicating a more active and engaged presence in the mental health digital community.
The Results: High-Performance LinkedIn Engagement
Our targeted approach to professional content on LinkedIn yielded industry-leading engagement rates.
- Impressions: A single post garnered 11,297 impressions, placing MindNLife in front of a massive professional network.
- Engagement Rate: Achieved a staggering 67.77% engagement rate, far exceeding industry benchmarks.
- Click-Through Rate (CTR): A 67.04% CTR (7,573 clicks), proving that the content was not just seen, but highly relevant to the audience’s needs.
Executive Summary
LinkedIn Brand Visibility
11.3k+ Impressions High-authority professional reach achieved through strategic, thought-leadership content on LinkedIn.
Instagram Community Growth
+62% Follower Base A significant increase in organic audience size, scaling from 450 to 730 followers within the reporting period.
Primary Engagement Driver
High-Value Social Content Educational posts (e.g., "5 tips to protect your wellbeing") drove 7,573 clicks and a 67.77% engagement rate from a single post.
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