Case Study: Maximising PPC
Efficiency for Device Tracker Plus

Device Tracker Plus provides advanced device tracking and security solutions, helping users locate and protect their hardware globally.

The Challenge: Unsustainable Growth

The brand was facing high customer acquisition costs that hindered scalability.
At an average cost of £28.08 per conversion, the returns were not sustainable for long-term growth.

Executive Summary

Cost Per Acquisition (CPA) -58% Reduction
We slashed the cost of acquiring a customer from £28.08 to under half that amount in less than a month.

‍Conversion Volume 4x Growth
‍Strategic optimisations generated nearly four times the conversions of the entire previous quarter

‍PPC Efficiency Wasteful Spend Elimination
By cutting budget "leakage" and reallocating funds to high-performers, we transformed a failing spend into a growth engine.

Our Strategy: Precision Targeting & CRO

We identified that the problem wasn't just the traffic, but how that traffic was handled once it reached the site.

  • PPC Leakage Repair: We audited search terms to eliminate irrelevant clicks and poor-performing keywords, ensuring every pound spent was accountable.
  • Conversion Rate Optimization (CRO): We refined headlines and form fields to remove friction, making it as easy as possible for users to sign up.

Key Performance Metrics:

  • 58% Lower cost per lead compared to previous campaigns.
  • 400% Increase in total conversion volume within the first month.
  • Previously inefficient spend repurposed for high-ROI activities.

The Conclusion

Device Tracker Plus now operates with a PPC system that delivers sustainable acquisition costs and measurable business growth. By aligning intelligent ad spend with high-converting landing pages, we've turned their digital marketing into a predictable revenue stream.

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A website should be more than a digital business card; it should be your most effective salesperson. At Storyboard Digital, we specialise in creating high-converting ecosystems that connect you with your ideal clients through intelligent design.

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