The challenge
Device Tracker Plus provides device tracking and security software that helps users locate and protect their hardware anywhere in the world.
At an average of £28.08 per conversion, customer acquisition was too expensive to scale. The account was generating sign-ups, but the returns did not support long-term growth. Increasing the budget would only have increased the loss.
What we did
The problem was not just the traffic, but what happened once it reached the site. We attacked both ends. On the ad side we audited search terms to eliminate irrelevant clicks and poorly performing keywords, so every pound was accountable, and reallocated budget from leakage to the campaigns that were working. On the site we refined headlines and form fields to remove friction from the sign-up.
- Search term audit and negative keyword build-out
- Budget reallocated from underperformers to high-ROI campaigns
- Landing page headlines rewritten for the searcher
- Form fields cut back to remove friction
The results
Cost per acquisition fell by 58 percent in less than a month. Conversion volume grew four-fold, with the first month generating nearly four times the conversions of the entire previous quarter. Spend that had been leaking away was repurposed for high-return activity.
-58%
lower cost per lead than previous campaigns
400%
increase in conversion volume in month one
£28.08
starting cost per conversion
< 1 month
to reach the new cost per acquisition
The conclusion
Device Tracker Plus now runs a PPC system that delivers sustainable acquisition costs and measurable growth. Aligning intelligent ad spend with a landing page built to convert turned paid search into a predictable revenue stream.
Drop Device Tracker Plus's own words here. One or two sentences on what changed for them is all it needs.