Services / SEO

SEO Search engine optimisation

Be the business people find when they go looking. We build organic visibility that keeps compounding, so your website earns qualified enquiries month after month without paying for every click.

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What is SEO?

Search engine optimisation is the work of making your website the best answer to the searches your customers are already typing. It covers three things: the technical health of the site so Google can crawl and trust it, content that matches what people are looking for, and authority built through links and mentions from other credible sites.

Done well, it is the most cost-effective channel you can own. Unlike paid ads, the visibility you build does not disappear when the budget stops. Done badly, it is a monthly invoice for a report nobody reads. We do the first kind.

SEOAEOGEO

What about AEO and GEO?

Search is changing. More people now get their answer from an AI overview, a chatbot or a voice assistant without ever clicking a blue link. Answer engine optimisation (AEO) and generative engine optimisation (GEO) are about making sure your business is the one those tools cite when they answer.

In practice this means clearly structured content, direct answers to real questions, consistent facts about your business across the web and the kind of authority that AI models treat as trustworthy. Most of it is good SEO done properly, so we build it into every SEO engagement rather than selling it as an add-on.

What we do

1

Audit and foundations

We start by finding out what is actually holding you back, then fix it.

  • Technical audit and crawl fixes
  • Site speed and Core Web Vitals
  • Keyword research mapped to your services
  • Tracking set up so we can measure enquiries, not just traffic
2

Content and on-page

Pages built to rank and to convert, written for people first and search engines second.

  • Service and location pages that answer the search
  • Blog and guide content for the questions your buyers ask
  • Structured data and AI-ready formatting
  • Internal linking that guides visitors towards an enquiry
3

Authority and reporting

Building the trust signals that move rankings, and showing you exactly what it returned.

  • Digital PR and link building from relevant sites
  • Google Business Profile and local citations
  • Monthly reporting on rankings, traffic and leads
  • A quarterly review of what to do next
Excellent★★★★★Google

Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.

Paul Collier, Director, Friends Capital

They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.

Iain Gurney, Director, Carma

Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.

Amelia Frizzell, Marketing Manager,
OmniCyber Security
SEO case study

South Yorkshire Community Bank

From members knowing the URL to search doing the work

A not-for-profit lender whose website traffic relied almost entirely on existing members typing the address in. New members were not finding them.

+240%organic sessions year on year
49 to 62%share of all sessions from organic search

The problem

Thin service pages, no content answering the questions people search before choosing a lender, and technical issues holding back the pages that did exist.

What we did

Rebuilt the service pages around real search demand, fixed the technical foundations, and built out a library of plain-English guides on loans, savings and eligibility that now rank for the terms that matter.

The result

Organic search went from a minority source to the primary way new people find the credit union, and it keeps growing without any paid spend behind it.

Read the full case study

Let's talk SEO

Tell us where you are now and where you want to be. We will come back within one working day with an honest view of the upside.