Services / Email

email Email marketing and automation

The channel you already own, finally pulling its weight. We turn your list into a steady source of repeat business, warmer leads and enquiries that arrive without paying for the click twice.

Get a free email health check

Tell us what you are sending and to how many, and we will send back a short, honest view of the quickest wins. No pitch deck, no pressure.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What is email marketing?

Email marketing is the direct line between your business and the people who have already said they are interested. Newsletters keep you front of mind, campaigns drive a specific action, and automated sequences do the follow-up your team never has time for.

It consistently delivers one of the highest returns of any channel because you are not renting attention from Google or Meta. The list is yours. The difference between an email programme that prints money and one that gets ignored is strategy, segmentation and copy that reads like a person wrote it.

CampaignsAutomationDeliverability

What about automation and deliverability?

Automation is where email earns its keep. Welcome sequences, lead nurture, abandoned enquiry follow-ups and win-back flows all run in the background and work every subscriber without anyone pressing send. Set up well once, they keep converting for years.

None of it matters if the emails land in spam. Gmail and Yahoo now enforce strict sender rules, so we handle authentication, list hygiene and sending reputation as part of every engagement. Getting to the inbox is the first job. Getting a reply is the second.

What we do

1

Audit and strategy

We look at what you are sending, who is opening it and what happens next, then build a plan around the gaps.

  • Platform, list and deliverability audit
  • Domain authentication (SPF, DKIM, DMARC)
  • Segmentation based on behaviour, not just job title
  • A calendar and automation map tied to your sales goals
2

Build and write

Templates, flows and copy that people actually want to open, designed to work on a phone first.

  • Mobile-first templates in your brand
  • Welcome, nurture, win-back and post-enquiry sequences
  • Campaign and newsletter copywriting
  • Integration with your CRM or website forms
3

Optimise and report

Ongoing management so the programme keeps improving rather than quietly decaying.

  • Monthly campaign management and scheduling
  • Subject line and content testing
  • List cleaning to protect your sender reputation
  • Reporting on revenue and enquiries, not just opens

Latest posts

Fresh from the team. Start with the one that matches the problem you are trying to solve this month.

Email

6 min read

The welcome email sequence every SME should have

Five automated emails that turn a new sign-up or enquiry into a customer, written once and working forever.

‍

Read post

Email

7 min read

Gmail and Yahoo sender rules explained for SMEs

The inbox providers now enforce authentication and spam rules on anyone sending in bulk. Here is what they require and how to comply without an IT department.

‍

Read post
Excellent★★★★★Google

Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.

Paul Collier, Director, Friends Capital

They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.

Iain Gurney, Director, Carma

Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.

Amelia Frizzell, Marketing Manager,
OmniCyber Security

Let's talk email

Tell us what you are sending now and what you wish it was doing. We will come back within one working day with an honest view of the upside.