Credit unions and community lenders
Reach new members who are searching for fair loans and savings, not just the ones who already know your name.
Services / SEO / Financial services
SEO for financial services firms that need to be trusted before they are chosen
We help credit unions, mortgage brokers, financial planners and accountants get found on Google and AI search by the people already looking for them. Compliance-aware content, technical foundations Google trusts, and reporting on enquiries rather than rankings alone.
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Built for firms where trust is the product
Financial services buyers research carefully before they get in touch. They compare, they read reviews and, more and more, they ask ChatGPT or Google's AI Overviews who to trust. We make sure your firm shows up with the right answer at each of those moments.
Our financial services SEO is built for credit unions, mortgage brokers, financial planners and accountants: firms where every enquiry has to be earned, and every word has to stand up to scrutiny.
E-E-A-TFCALocal
Why financial services SEO needs a different approach
Financial content falls into what Google calls "Your Money or Your Life", so pages need clear expertise, named authors, accurate facts and visible credentials to rank. FCA rules on financial promotions also mean claims must be fair, clear and not misleading, so we write with that in mind and build sign-off into the schedule.
Chasing broad terms against national comparison sites and high street banks rarely pays off. We find the local, specific and question-led searches you can realistically win, and pair them with forms and tracking that pre-qualify leads before they reach your team.
Who we work with
Mortgage brokers and advisers
Our SEO for mortgage brokers helps you rank for first-time buyer, remortgage and specialist mortgage searches in the areas you actually cover.
Financial planners and IFAs
SEO for financial advisers that turns pension, retirement and investment questions into conversations with well-matched clients.
Accountants and bookkeepers
SEO for accountants that wins the local and sector searches that matter, from "accountant near me" to the specialist services you are known for.
What is included
1
Audit and foundations
We find what is holding you back, then fix it in order of impact.
- Technical SEO audit and crawl fixes
- Site speed and Core Web Vitals
- Keyword research mapped to your loans, mortgages and services
- Tracking that measures enquiries, not just traffic
2
Content and compliance
Pages and guides written to rank, to convert and to pass sign-off.
- Service and location pages for every product and area you cover
- Plain-English guides answering the questions clients ask
- Compliance review built into the content schedule
- Structured data and AI-ready formatting
3
Trust and reporting
The signals Google and AI tools use to judge financial firms, and clear reporting on what they return.
- Author profiles, credentials and FCA registration details
- Reviews, Google Business Profile and local citations
- Monthly reporting on rankings, traffic and enquiries
- A quarterly review of what to do next
Excellent★★★★★Google
Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.
Paul Collier, Director, Friends Capital
They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.
Iain Gurney, Director, Carma
Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.
Amelia Frizzell, Marketing Manager,
OmniCyber Security
Financial services case study
South Yorkshire Community Bank
From members knowing the URL to search doing the work
A not-for-profit lender whose website traffic relied almost entirely on existing members typing the address in. New members were not finding them.
+240%organic sessions year on year
49 to 62%share of all sessions from organic search
The problem
Thin service pages, no content answering the questions people search before choosing a lender, and technical issues holding back the pages that did exist.
What we did
Rebuilt the service pages around real search demand, fixed the technical foundations, and built out a library of plain-English guides on loans, savings and eligibility that now rank for the terms that matter.
The result
Organic search went from a minority source to the primary way new people find the credit union, and it keeps growing without any paid spend behind it.
Read the full case studyFinancial services SEO: your questions answered
How long does SEO take to work for a financial services firm?
Most firms see early movement from technical fixes within the first two to three months. Content and authority build over six to twelve months, and the results keep compounding after that. We set realistic targets in the first month so you know what to expect.
Can you write content that meets FCA requirements?
We write with the FCA's financial promotion rules in mind, keeping claims fair, clear and balanced, and we build your compliance review into the content schedule. Final sign-off always sits with you or your compliance team, as it should.
Do you work with mortgage brokers who are part of a network?
Yes. We work within your network's guidelines and allow time for their approval process in the plan, so content goes live without surprises.
What is E-E-A-T and why does it matter for financial firms?
E-E-A-T stands for experience, expertise, authoritativeness and trust. Google uses it to judge pages that affect people's money or wellbeing. For a financial firm, it means showing who wrote the content, what qualifies them and why your firm can be trusted.
How much does financial services SEO cost?
SEO runs on a monthly retainer scoped to your goals and budget, reviewed every quarter, with no long lock-in. Retainers start from £1500 a month.
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Let's talk about your firm's search visibility
Tell us where you are now and where you want to be. We will come back within one working day with an honest view of the upside.