Paid search and paid social that pay for themselves. We manage Google, Microsoft and Meta campaigns with one question in mind: what did each pound bring back in enquiries and revenue?
Pay-per-click is advertising where you only pay when someone clicks. On Google and Microsoft that means appearing at the top of the results for the exact searches your customers make. On Meta, LinkedIn and YouTube it means putting your offer in front of the right people before they have even started searching.
It is the fastest way to generate demand, because a well-built campaign can be bringing in enquiries within days. The catch is that it is just as fast at burning money. The difference between the two is in the setup, the landing page and how ruthlessly the account is managed after launch.
Google and Meta now push advertisers towards automated campaign types that promise to do everything for you. They can work, but they are only as good as the signals you feed them. Left on default settings they will happily spend your budget on the cheapest clicks rather than the most valuable customers.
We use automation where it earns its place, feed it proper conversion data so it optimises for real enquiries rather than page views, and keep enough manual control to stop it drifting. You get the reach of the machine with a human still holding the wheel.
Whether we inherit an account or build one from scratch, we start by getting the foundations right.
The click is only half the job. We make sure what people land on turns them into an enquiry.
Weekly management to cut waste and scale what works, with reporting you can actually act on.
Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.
Paul Collier, Director, Friends Capital
They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.
Iain Gurney, Director, Carma
Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.
Amelia Frizzell, Marketing Manager,
OmniCyber Security
A consumer tech subscription business paying around £28 for every acquisition, which left almost no margin to grow.
Budget spread across broad keywords, no negative keyword discipline and a landing page that asked for too much before it explained the product. Plenty of clicks, very few sign-ups.
Restructured the account around high-intent searches, cut the wasted spend, fixed conversion tracking and rebuilt the landing page so the value was obvious before the ask.
Cost per acquisition fell by more than half within the first month, and the account went from a cost centre to the main driver of new subscribers.
Tell us what you are spending and what it is bringing back. We will come back within one working day with an honest view of the upside.