SEO
Goal: rank in search results.
Where it shows: Google and Bing listings.
What it rewards: relevant pages, technical health and links.
Services / SEO / AI search optimisation
Get your business cited by ChatGPT, Gemini and Google's AI Overviews
More of your buyers now ask an AI tool before they ever click a link. Answer engine optimisation (AEO) and generative engine optimisation (GEO) make sure that when they ask, your business is part of the answer.
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What is AI search optimisation?
AI search optimisation is the work of making your business easy for AI tools to find, understand and recommend. Answer engine optimisation (AEO) focuses on giving direct, well-structured answers to the questions people ask, so you appear in featured snippets, AI Overviews and voice results.
Generative engine optimisation (GEO) focuses on being cited as a source when tools like ChatGPT, Perplexity, Gemini and Copilot write a response. Both build on strong SEO rather than replacing it.
SEOAEOGEO
Why it matters now
When an AI tool answers a question directly, the businesses it names get considered and the ones it leaves out never get the chance. AI tools favour content with direct answers, clear structure and consistent facts over long, vague copy.
AI models also piece together a view of you from your website, directories, reviews and mentions elsewhere, so mixed or out-of-date details weaken it. Our AI SEO services work on both sides: what is on your site and what is said about you across the web.
SEO, AEO and GEO compared
AEO
Goal: be the direct answer.
Where it shows: featured snippets, AI Overviews and voice assistants.
What it rewards: clear questions and concise answers.
GEO
Goal: be cited by AI models.
Where it shows: ChatGPT, Perplexity, Gemini and Copilot.
What it rewards: consistent facts, authority and mentions across the web.
What is included
1
Test and audit
We find out what AI tools say about you today.
- AI visibility audit across ChatGPT, Gemini, Perplexity and AI Overviews
- A fixed set of real buyer questions
- Competitors who get named, recorded
- A clear baseline to measure against
2
Restructure and mark up
Your key pages rewritten so AI tools can quote them.
- Answer-first service pages and guides
- Organisation, Service, FAQ and Article schema
- Clear question and answer formatting
- Technical fixes so pages can be crawled and read
3
Strengthen and track
Building the trust AI tools look for, and showing you what it returns.
- Consistent facts across your site, Google Business Profile, directories and LinkedIn
- Digital PR, expert commentary and reviews
- Monthly tracking of how often you are named
- AI referral traffic shown in your analytics
Excellent★★★★★Google
Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.
Paul Collier, Director, Friends Capital
They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.
Iain Gurney, Director, Carma
Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.
Amelia Frizzell, Marketing Manager,
OmniCyber Security
AI search optimisation: your questions answered
What is the difference between SEO, AEO and GEO?
SEO helps your pages rank in search results. AEO helps your content become the direct answer in featured snippets, AI Overviews and voice search. GEO helps your business get cited when AI tools such as ChatGPT write a response. They overlap heavily, and all three start with a well-built, trustworthy website.
Do I still need SEO if people are using AI tools?
Yes. AI tools lean heavily on search results and well-ranked pages when they build answers, so strong SEO is the foundation. AEO and GEO build on top of it.
Can you guarantee my business will appear in ChatGPT?
Nobody can honestly guarantee it, because AI tools do not publish how they choose their sources. What we can do is make your business the clearest, most consistent and most credible answer available, and track how often you are named over time.
How do you measure AI search visibility?
We run a fixed set of buyer questions through the main AI tools each month and record whether you are mentioned or cited. We report that alongside visits from AI tools in your analytics.
Is AI search optimisation included in your SEO retainers?
Yes. Unlike a standalone GEO agency, we treat it as part of good SEO, so we build it into every SEO engagement. We can also run a standalone AI visibility audit for businesses that want a baseline first, from [ADD PRICE].
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Find out what AI is saying about you
Tell us where you are now and where you want to be. We will come back within one working day with an honest view of the upside.