Services / Social media

SOcIAL 
MEDIA Content and community management

Social that sounds like you and works like a channel. We plan, write, design and post content that builds trust with the people who matter, then turn that attention into enquiries rather than leaving it as likes.

Get a free social review

Tell us which channels you are on and we will send a short, honest view of what is working and what is wasting your time. No pitch deck, no pressure.

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What is social media marketing?

Social media marketing is showing up consistently where your customers already spend their time, with content that is worth their attention. For most SMEs that means one or two channels done well rather than five done badly: LinkedIn for B2B, Instagram or Facebook for consumer brands, TikTok where the audience and the appetite are there.

Its real job is trust. People check your profile before they enquire, and an active, confident presence answers the question they are silently asking: are these people any good? Followers are a side effect. Enquiries and reputation are the point.

OrganicPaid socialVideo

What about paid social and short-form video?

Organic reach has been shrinking for years, so a good organic strategy now works hand in hand with paid. We use paid social to put your best content in front of the right people, retarget visitors who did not enquire and test messages cheaply before they go anywhere else.

Short-form video is where the reach is right now, on every platform. You do not need a studio. You need a plan, a few hours of your team's time each month and someone who knows how to turn it into content that travels. We handle the second and third parts.

What we do

1

Strategy and voice

We work out who you are talking to, which channels earn a place and what you should sound like.

  • Channel and competitor audit
  • Audience and content pillars
  • Tone of voice and visual guidelines
  • A monthly content calendar tied to your business goals
2

Create and publish

Content written, designed and scheduled so it actually goes out, week after week.

  • Copywriting, graphics and short-form video editing
  • Founder and team content that builds personal authority
  • Scheduling and publishing across channels
  • Paid social campaigns and retargeting
3

Engage and report

Managing the conversation, and showing you what all of it did for the business.

  • Community management and response handling
  • Monthly reporting on reach, engagement and enquiries
  • Testing formats and doubling down on what lands
  • A quarterly review of channels and content mix
Excellent★★★★★Google

Very helpful and knowledgable. They rebuilt and redesigned our website and run our social media. Would highly recommend.

Paul Collier, Director, Friends Capital

They are a breath of fresh air in the marketing world. Exceptionally talented, highly communicative, and capable across every aspect of the role. Highly recommended.

Iain Gurney, Director, Carma

Really knowledgeable with a great breadth of experience across marketing and digital. They bring a great perspective to conversations and help keep the marketing strategy moving forward.

Amelia Frizzell, Marketing Manager,
OmniCyber Security
Social media case study

MindNLife

A content engine that matched their clinical authority

A psychology practice with real expertise and very little of it showing online. Posting was sporadic and the content did not reflect the quality of the work.

+62%Instagram follower growth
11.3kimpressions from a single LinkedIn post

The problem

No consistent voice, no plan, and content that was either too clinical to engage or too generic to build trust. The people who needed them were not finding them.

What we did

Built an educational content strategy across Instagram and LinkedIn, turned the practitioners' knowledge into plain-English posts and short videos, and set a publishing rhythm the practice could sustain.

The result

A growing, engaged audience that sees the practice as the authority it is, and social content that now supports enquiries rather than sitting apart from them.

Read the full case study

Let's talk social

Tell us which channels you are on and what you want them to do. We will come back within one working day with an honest view of the upside.

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