Our blog Straight talk on marketing that works
Practical guides, honest opinions and the occasional rant, written for people running or marketing an SME. No jargon, no fluff, and nothing we would not say to a client across the table.
Latest posts
Fresh from the team. Start with the one that matches the problem you are trying to solve this month.
Graphic Design
5 min read
Does print still work in 2026? What we have learned designing leaflets that get kept
Digital gets the budget, but a well-designed leaflet still does things a screen cannot. Here is when print earns its place and what makes it work.
Lead Generation
7 min read
How to qualify leads before they reach your sales team
Stop wasting first calls on people who were never a fit. The forms, questions and automations that sort enquiries on the way in.
6 min read
The welcome email sequence every SME should have
Five automated emails that turn a new sign-up or enquiry into a customer, written once and working forever.
PPC
6 min read
Meta ads vs Google Ads: which should a small business run first?
Both work. They do different jobs. Here is how to pick the right one for your budget and your customers.
SEO
6 min read
Local SEO: the Google Business Profile checklist for Sheffield businesses
If customers come from your area, the map results matter more than the blue links. Here is how to win them.
Strategy
7 min read
How much should an SME spend on marketing?
The honest answer to the question every founder asks, with the maths for working out your own number rather than copying someone else's.
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